SHCS ：Technology Innovation Cooperation Zone
Category: Branding / Landmark Design / Billboard
Duration: 2 months
Client: Shcs Zone
2023
Project Description
The Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone is situated in the southern part of Shenzhen's Futian District, adjacent to Hong Kong. It is a pivotal project in the development of the Guangdong-Hong Kong-Macao Greater Bay Area.
Color
Blue, derived from the ocean of the Bay Area, represents technology, creativity, inclusiveness, and the future. Red, inspired by the emblem of Hong Kong, symbolizes enthusiasm, passion, and dynamism.
Logo
"Take the initial 'S' from 'Shenzhen' and 'H' from 'Hong Kong' as design elements to represent the collaboration between these two entities. The 'S' is simplified to retain only its horizontal strokes, while the 'H' is simplified to retain only its vertical strokes. These elements intersect and overlap, creating an intertwined graphic symbolizing the close cooperation and unity between Hong Kong and Shenzhen in the fields of technology and creativity."
Credits
Art Director: Yenken Tang
Graphic Designer: Yucen Yao, Yenken Tang
Land Mark Design: Yucen Yao
3D renders: Yucen Yao