Fu Zhou City identity
Category: Branding
Duration: 2 month
Client: Fuzhou Municipal Government
2021
Project Description
Fuzhou is the provincial capital and the largest prefecture-level city in Fujian, People's Republic of China. It is also known as Rongcheng, which translates as 'City of Banyan Trees.'
Color
Orange symbolizes Fuzhou's two towers, blue represents the Min River, green stands for the city's banyan trees, and red symbolizes Fuzhou's citrus fruits.
Logo
The creative concept draws inspiration from the traditional Chinese character '福' (fortune), abstracting it into an intricate geometric design. This abstract geometry serves as the city emblem and totem of Fuzhou.
Credits
Art Director: Yenken Tang
Graphic Designer: Yucen Yao, Yenken Tang