Fu Zhou City identity

Category: Branding

Duration: 2 month

Client: Fuzhou Municipal Government

2021


Project Description

Fuzhou is the provincial capital and the largest prefecture-level city in Fujian, People's Republic of China. It is also known as Rongcheng, which translates as 'City of Banyan Trees.'

Color

Orange symbolizes Fuzhou's two towers, blue represents the Min River, green stands for the city's banyan trees, and red symbolizes Fuzhou's citrus fruits.

Logo

The creative concept draws inspiration from the traditional Chinese character '福' (fortune), abstracting it into an intricate geometric design. This abstract geometry serves as the city emblem and totem of Fuzhou.

Credits

Art Director: Yenken Tang

Graphic Designer: Yucen Yao, Yenken Tang